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THE FOLLOWING IS BASED ON A TRUE STORY.

Not just one story, but billions of stories. Captured on camera. Traded between new friends. Discovered in the depths of abandoned mines. In barrels heading across the Atlantic. Even in the obituaries section. And some are so unbelievable even we can’t believe ‘em all. But we’ve got the receipts for a few. So sit down, settle in and explore the true story of 150 years of the Levi’s 501 jean. The greatest story ever worn.

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NO WAY, NURSE

This is the story of broken bones. Of a man in Oregon who snapped his tibia like a toothpick but refused to let the nurse cut off his 501 jeans. They don’t teach it in medical school, but that’s definitely some intensive care in the greatest story ever worn.

PRECIOUS CARGO

This is the true story of some very precious cargo. Of fishermen importing 501 jeans to the docks of Kingston in the ‘70s, and Jamaicans exporting their style back to the world by the metric ton. And that’s one influential island in the greatest story ever worn.

EXTRA-CURRICULAR CHEMISTRY

This is the true story of a blue jean ban. Of school principals in the 1950s who outlawed 501 jeans. And the students who bought a bucket load of bleach, turned their jeans white and wore them to school anyway. And that’s one extracurricular chemistry lesson in the greatest story ever worn.

FAIR EXCHANGE

This is the story of a beloved family bell cow in Tbilisi, Georgia in 1982. This is also the story of a son who swapped the beast for a pair of 501 jeans. His family called him foolish. The locals dubbed him a legend. And that’s what we call one fair exchange in the greatest story ever worn.

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WRITE THE NEXT CHAPTER 

START YOUR 501® STORY 

When it comes to the greatest story ever worn, fact is stranger than fiction. Each entry is more compelling than the last. Because these stories weren't written by us. For 150 years we've merely been witnesses to the world's greatest story unfolding-yours. So fasten up the fifth button and write your entry today.

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